Operational Clarity for Agencies
Fractional Operations Director with deep experience in creative agency operations. I help founders with optimization, resourcing, and profitability, so they can focus on growth + output.
EFFICIENCY
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PROFITABILITY
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RESOURCE & CAPACITY MANAGEMENT
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PROJECT DELIVERY
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AI ADAPTED WORKFLOWS
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PRICING
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BUSINESS DEVELOPMENT
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EFFICIENCY • PROFITABILITY • RESOURCE & CAPACITY MANAGEMENT • PROJECT DELIVERY • AI ADAPTED WORKFLOWS • PRICING • BUSINESS DEVELOPMENT •
>$200k
Recovered Billable Capacity Per Engagement
5%+
Blended Utilization Rate Improvement
<10%
Target Scoping Variance Actual vs. Estimated
Ops leadership,
on your terms.
With over 15 years in agency life, most recently as Director of Operations at MMGY Origin my niche expertise lies in efficiency, profitability, and scalability: better delivery, aligned teams, and stronger utilization.
Protect the people.
Utilization is the heartbeat metric. I build the systems to protect it.
Control leakage.
Hidden profit killers live in project delivery gaps. I find them and fix them.
Be the glue.
Cross-departmental alignment isn't a nice-to-have, it's how great agencies scale.
"Operational support that adapts to where your agency is. From tightening workflows to embedding as a true leadership partner."
— Lucy Gray, FRACTIONAL Ops director
Specialties
Five interconnected disciplines that drive agency performance — from the ground up and across every function.
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Establish best practices for workflow efficiency, workforce optimization, and financial viability. Monitor KPIs including utilization, realized rates, and overhead ratio.
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Real-time resource tracking systems, variable labour model optimisation, workload balancing, and capacity forecasting so sales can pitch with confidence.
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Streamlined workflows across account and project management. PM mentoring on scoping, timeline problem-solving, and identifying margin leakage before it becomes critical.
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Deep-dive audits that surface process gaps, pricing misalignment, and structural inefficiency. New business pitch support with optimised scopes and pricing strategies.
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Meaningful AI integration into agency operations — pricing, scoping, resourcing, and process design. Future-proofing without losing the human edge that wins clients.
ENGAGEMENT OPTIONSChoose your altitude.
Three retainer tiers, designed around your agency's stage and ambition. All engagements begin with a four-month commitment to deliver meaningful operational impact.
For agencies seeking improved efficiency, clarity, and consistency without deep leadership involvement.
For agencies ready to scale, improve margins, and strengthen leadership alignment.
For agencies seeking a senior partner to drive operations, growth, and revenue alongside leadership.
How it Works
A structured four-month engagement designed to move from diagnosis to operational excellence — with ongoing fractional support beyond.
MONTH 1
Diagnostic Deep Dive
Leadership diagnostic survey
Operational audit of workflows
Financial analysis
MONTHS 2-3
Optimization + Tools
Workflow mapping & improvement
Utilization & team structure audit
SOP library for PM & resourcing
MONTHS 3-4
Business Dev Support
Pitch & RFP scope support
Pricing models & resourcing
Systemize new biz process
MONTHS 5+
Fractional Ops Support
Embedded ops leadership
Delivery health & utilization
Ongoing roadmap management
Let's Talk
About Your Agency
Whether you know exactly what you need or you're not sure where to start — let's have an honest conversation about where things are and where you want them to be.
Not sure which tier fits? Reach out and we'll figure it out together. No pressure, no pitch.